“My brand does not reflect my values and I does not connect effectively with my ideal customer.
“I know that branding is important, but I don’t know where to start.”.
These are the thoughts that come to mind every time you browse Instagram or Facebook and compare your feed with that of your competition … right?
You are undertaking, and you do not know where to start.
… .Or you have been with your business for a while, but you feel that your branding does not represent your true values and that your message is not aligned. You would like to have a brand that you fall in love with, a brand with purpose, that resonates with your ideal customer and sets you apart from the competition.
It’s crystal clear: having a solid brand is KEY to growth.
… And how do you build a ‘solid brand’? With strategy. With clarity. With vision.
… Can I tell you quickly what Branding is all about?
As you surely know, Branding is much more than a logo; the logo is only one part.
Behind a brand, there is history, personality, values, strategy, message … and a visual identity specially created to convey everything it represents.
Let’s see this in detail:
1. Personality, Voice and Message
Whether you know it or not, your business has a personality and a clear message that will help you communicate and connect.
If you do it right, you will identify with your ideal customer. If not, you will be missing a great opportunity!!!
2. Purpose and Values
What does your business do? Why did you start your business?
It is essential that you are clear about your “why”, as well as the values that you are aligned with.
3. Visual Identity
Visual Identity is all the visual elements that create consistency and recognition when you use your brand at different points of contact.
It usually includes your logo, colors, fonts, patterns, image style … and it should reflect all of the above: your personality, voice, purpose and values.
Can you see now that everything communicates through your brand?
What about you…? How are you doing so far?
Do you want to know if you are communicating your value, your vision and your expertise through your brand?
I invite you take this simple test which will help you evaluate your situation, and discover what are the next steps towards an authentic and consistent brand … a brand that helps you connect more organically with your ideal audience, visually and intuitively.