PORTFOLIO
El juego del EGO
organic · natural · minimalist · proximity · aspirational
PROJECT
‘The EGO Game’ is a series of self-discovery and transformation workshops. Through 4 sessions, and applying a comprehensive approach it applies Western psychology tools, as well as Eastern practices to build a new vision.
CHALLENGE
To create a highly aspirational graphic line, to later develop communication and marketing pieces as well as presentations of the self-knowledge workshops.
All the assets have to convey the essence of this experience, with a subtle touch.
SOLUTION
The moodboard was created with a very minimalist and aspirational style. It focused on black and white photos, and a color palette that reminds us of nature, autumn, awakening. All the graphic elements use soft and organic lines.
As one of the assets, we created an ebook, a series of Powerpoint presentations and a set of posts for its launch on Instagram.
