PORTFOLIO
Kim Sumner Coaching
estratégica · cercana · única · creativa · flexible
PROYECTO
Kim Sumner, coach y consultora certificada, ayuda a profesionales y emprendedores en la transición de su carrera.
Con más de 20 años de experiencia, Kim quería desarrollar su propia marca personal.
Luego de una sesión estratégica, el siguiente paso fue crear su nuevo branding, que incluyó el diseño de un logotipo simple y moderno, una pieza esencial para comunicar su identidad única.
El desarrollo del Branding se apoyó en sus valores, así como en la personalidad de su marca, buscando reflejar el acompañamiento que Kim brinda a sus clientes (profesionales y emprendedores).
A nivel imagen se potencia el uso de fotografías minimalistas con gran impacto visual, focalizando en elementos de la naturaleza.
La nueva línea gráfica refleja profesionalismo y experiencia, con un toque acogedor y amigable.
before
What wasn’t working about your branding before we worked together that motivated you to seek me out?
What were you confused, frustrated, overwhelmed, or tired of?
How did it make you feel to have to show off your old brand?
My website was very outdated and no longer represented me. It was even embarrassing to share, so I found that I didn’t even suggest that potential clients go to look at it!
Branding non-existent! I used some pre-fabricated graphics from Vistaprint for my business card, it didn’t represent me either but was good enough for a time when I needed to use it. I decided it was a good opportunity to upgrade and actually establish some unique branding that would be mine and represent me.
I basically decided it was time to upgrade, and I deserved it and my business deserved it after years of neglect and just getting by. I’d reached a certain level in my business when I decided it was worth the investment.
the experience
How did you feel about working with me personally?
How did you feel when you saw the visual branding for the first time?
You have all those things I appreciate in working with a person…professionalism, very clear in your communication and what I could expect (and not expect), consciousness of time frames and keeping us on track, creative talent and having expertise in your craft, allowing flexibility when I needed it, and being very responsive to my needs and preferences and sometimes being able to read my mind and know what I wanted better than I did!!
Absolutely loved the visual look and design of my branding. It was love at first sight! It is clear, clean, calming, beautiful, professional and somehow “friendly” and personable at the same time.
I believe it transmits my personality and the feeling I wanted to transmit to others. I’m very happy with it!
the results
How do you feel now that you have a brand which finally reflects who you are as a person and a business?
I am proud to share my branding with others. I have received countless compliments! So as I result I think I market myself better.
I also think it has helped to attract potential clients, since it better represents my services and attracts the kind of clients that I want to work with.
Juliana is very professional, reliable, responsive, and a very talented designer.
In terms of project management, she’s very clear on timeline and services and stay true to them, there will be no surprises such as extra fees or extra services.
And on top of that, she’s a pleasure to work with!
